Post XVII. SimilarWeb

Data is my passion, and I prefer to have a lot of different statistics available to form my opinion about a certain subject.

Since I started blogging, I was wondering what blog platform is more successful: Blogger or WordPress? Do the platforms have the same amount of users? What countries are the primary source of the traffic for the platforms?

If you are interested in answers to similar questions about any website, there is a cool web-analytics software called SimilarWeb. It utilizes big data technologies to collect, measure, analyze, and provide user-engagement statistics for websites and mobile applications.

On SimilarWeb, you can receive lots of data related to the specific website of interest for free. For example, for Blogger.com I got global, country, and category ranks; traffic sources; referrals; organic key words; traffic from social media; audience interests, and many other interesting facts.

Unfortunately, the free websites’ comparison service SimilarWeb offers is limited to ranks and traffic overview only (everything else you can get by paying the subscription fee). Still, I know now that WordPress is quite more popular than Blogger (see the picture below for some graphs; Blogger is orange, and wordPress is blue).

So, those of the Blogger users who plan to continue blogging for professional purposes might considering moving to WordPress.